Tuesday 10 May 2016

Cha-ching! Microsoft has made more moola than Apple, Google and Amazon, consultant finds

Microsoft has made $1 trillion since its start, says one consultant, but the real coup is that it's reportedly profited more than Apple.


Microsoft isn't the sexiest name in tech, but with profit that tops Google, Amazon and even Apple, who cares?

The computing and gaming titan quietly let its milestone of $1 trillion in all-time revenue come and go without a peep. But tech consultant Jeff Reifman noticed it while nosing around the company's state tax breaks.

Microsoft shares its place in the trillion-dollar-club with Apple. But while Apple is known for making monster profits off devices like the iPhone and MacBook, it's Microsoft that ultimately takes the profit prize, according to Reifman's calculations: $265.2 billion to Apple's $261.6 billion.

Google has raked in $96.3 billion over time. Amazon, which Reifman says has earned $545 billion, trails on profit with $3.31 billion.

As far as we're concerned, it's time for stereotypically stodgy Microsoft to break out the rum punch.

It should be noted, however, that Microsoft, founded in 1975, is the oldest of the companies. Apple was founded in 1976; Google in 1998; and Amazon in 1994.

Microsoft did not immediately respond to a request for comment. Reifman is a former Microsoft employee.

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